Experience
Brand Strategist Consultant
Freelance
Nov 2019 - Present
An experienced Brand Strategist who worked in Milan, Tel-Aviv and Stockholm with a demonstrated history of working with big clients in the marketing and advertising fields.
I am motivated and analytical brand strategist with years of professional experience in
competitive intelligence planning and conducting market research. Specializes in developing
and executing strategies that connect with consumers and create a lasting impression.
Management Consultant
Strat7
Oct 2021 - May 2022
Stockholm, Sweden
Develop meaningful and sustainable-driven strategies to enable branded growth by
combining a solid approach with deep customer-centric know-how and business sense.
Played an active role in client teams at strategic, tactical and operational levels in projects
such as market analysis, strategic directions, innovation strategies, brand strategies and more.
Participate in designing approaches, writing proposals and pitching to clients.
Senior Strategic Planner
Frank Digital Experiences
Jun 2020 - Oct 2020
Stockholm, Sweden
The role included understanding and representing the client’s category, competition,
consumer & the brand, while creating insightful conclusions, monitoring and interpreting
cultural, economic & social trends and visualizing how different moments connect and form a
cohesive customer journey.
Senior Strategic Planner
BBR Saatchi & Saatchi
Dec 2017 - May 2020
Tel-Aviv, Israel
Curating relevant research relating to the consumer, brand, category, and competition. Connect consumer research, customer analytics and cultural trends to uncover meaningful insights. Craft compelling communications strategies with the ability to clearly articulate them in a confident and persuasive manner to clients and teams. Design and deliver concise, creative and inspiring briefs.
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Strategic Planner
Carmi é Ubertis Milano
Jen 2017 - Sep 2017
Milan, Italy
Market trend research and investigation of the brand scenario, such as target, assets, perception, value proposition, positioning and competitors.
Developing marketing strategies and brand platforms.
Collaborating and supporting the creative departments of the office.
Education
Istituto Europeo di Design
Master degree- Brand Management & Communication
2015-2016
Politecnico di Torino
Bachelor degree- Architecture
2012-2015